HEALTH WARNING
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The Forum has called on the government to be more gender-aware in its Covid-19 communications. In a letter, the Forum tells the chief executive of Public Health England that failure to communicate specifically with men and women is ‘having a direct and negative effect on the incidence and outcomes’ of Covid-19.
About 70% of Covid-19 deaths are male. Given that men are more likely to catch Covid-19 and far more likely to die from it, you’d imagine that men might be more wary of the disease and follow the advice to avoid it. They’re not.
YouGov research shows that men are less likely to be worried about Covid-19 than women, less likely to have improved their hand hygiene and more likely to disbelieve the government’s advice:
The argument is that perhaps if men understood the increased risk they were at, they would think and behave differently. The government have finally responded to the Forum’s request to release gender data around Covid-19 with the first weekly batch of ONS figures released yesterday. But these only go up to 20 March and the Forum continues to call for the daily figures to include gender and age.
The government’s messaging around Covid-19 targets specific higher risk groups including the over-70s and people with certain health conditions but there is nothing aimed directly at men, despite the fact that men appear twice as likely to die of Covid-19 as women.
Men’s Health Forum CEO Martin Tod said:
We believe that ignoring sex and gender in the government’s response risks having a direct and negative effect on the incidence and outcomes of Covid-19.
You can’t blame men for being unaware of their risk if nobody is telling them. Government advice must address this. Gender-targeted communication could help tackle any male complacency around the virus.
The Men’s Health Forum need your support It’s tough for men to ask for help but if you don’t ask when you need it, things generally only get worse. So we’re asking. In the UK, one man in five dies before the age of 65. If we had health policies and services that better reflected the needs of the whole population, it might not be like that. But it is. Policies and services and indeed men have been like this for a long time and they don’t change overnight just because we want them to. It’s true that the UK’s men don’t have it bad compared to some other groups. We’re not asking you to ‘feel sorry’ for men or put them first. We’re talking here about something more complicated, something that falls outside the traditional charity fund-raising model of ‘doing something for those less fortunate than ourselves’. That model raises money but it seldom changes much. We’re talking about changing the way we look at the world. There is nothing inevitable about premature male death. Services accessible to all, a population better informed. These would benefit everyone - rich and poor, young and old, male and female - and that’s what we’re campaigning for. We’re not asking you to look at images of pity, we’re just asking you to look around at the society you live in, at the men you know and at the families with sons, fathers and grandads missing. Here’s our fund-raising page - please chip in if you can. |