For event ideas and inspiration, see our What type of event? page.
WHERE?
Getting the location right is crucial for a good event – think about where you will best engage with your target audience. Also consider practical
arrangements such as disabled access and catering if needed.
Book your venue in plenty of time, and explain what you’re doing – you may get a charity or public sector discount. Even outdoor activities may need permission from your local council.
WHEN?
When you decide to hold the event during Men’s Health Week may determine the people it attracts – weekends may be more popular, however activities during weekday lunchtimes or the evening commute may be good for targeting those in work. Its always a good idea to check to see that other local events don’t clash to avoid competition.
HOW MUCH?
Budgeting an event is vital – estimating how much you’ll need to spend for venue hire, publicity and equipment. Local companies may be able to reduce prices for a charity event, or offer prizes and incentives.
EVERY EVENTUALITY
What happens if it rains or if a speaker doesn’t turn up? Creating contingency plans can help to minimise stress levels and help cope with the unexpected.
PUBLICITY
In order to raise awareness and spread the word about your event, publicity is vital. In general, keep updates short and regular and make sure you take plenty of photos. Using the #MHW15 hashtag and mentioning @menshealthforum on Twitter means you can also engage with the national conversation about Men's Health Week. For more information, see our tips on dealing with Publicity and the Media.
GOALS & EVALUATION
Setting goals and targets helps you to determine just how successful you’ve been. A post-event evaluation process will help your next event, identifying the strengths, successes and challenges you faced.