Man MOT Key Lessons: How online anonymity works for men was written by Peter Baker.

Download the full report below.

Summary

Man MOT has been provided by the Men’s Health Forum since May 2014, initially in one London borough and nationally from November 2014. Man MOT is a unique facility: a suite of free-to-use, male-targeted, accessible and anonymous health advice and information services at the centre of which is a live text chat and email enquiry service staffed by NHS GPs. 

This report looks at the key lessons learnt from MAN MOT and is primarily based on interviews with key project stakeholders and a review of research reports related to the project. It concludes that:

• Men experience barriers that inhibit their use of conventional GP services.
• Men will use online health information and advice services such as Man MOT.
• Young men may be the age group most likely to use online health information and advice services.
• Men living in areas of deprivation will use online health information and advice services.
• Men generally prefer to access online services via mobile platforms.
• Online health information and advice services are likely to receive a disproportionate demand from men about sexual health, urological and mental health issues.
• Online health information and advice services may be most effectively delivered on a national basis.
• Developing a sustainable free-to-use online health information and advice service is challenging.

Peter Baker is former CEO (and now associate) of the Men’s Health Forum, an Independent Consultant in Men’s Health and Director of Global Action on Men’s Health